Challenging the status quo and true to their progressive spirit, G.H. Mumm is airdropping a digital collectible to every guest of the avant-garde champagne brand’s Birdcage marquee. Disrupting the traditions of still life painting, Alesandro Ljubicic is a contemporary Australian artist celebrated for his vibrant examination of colour and texture. Spontaneous in his approach to art, Alesandro has partnered with G.H. Mumm to create a bold, abstract work – inspired by the Le Jardin de la Maison Mumm’s floral designs – to be minted as the first-ever NFT to drop at the Melbourne Cup Carnival. Guests to the Mumm marquee who register their web3 wallet will have the chance to win a bottle of G.H. Mumm Grand Cordon. The exclusive NFT will then be airdropped on each day of the race week. Other prizes will be available to those who post about the digital collectible on their social channels, tagging @ghmummanz and using the hashtags #MummCollective22 #MummMarquee.
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